Technology Risks Home Based Business
So you are pretty passionate about your new side gig. Now you are going to get all setup and duplicate what you have been watching and possibly learning from others who are doing.
There are Email Lists, and Funnels, fancy letters like CRMs that you need to understand and get going. But, (and there is always a but isn't there?) But, beware. It can take you months to configure and build to set up those technological tools.
Now, let's be clear here, It’s worth it to build an email list, no question. Funnels are worth doing as well since they can work for you 24/7 and 365 days a year. The danger is where someone falls in love with results that could be slight or drastic, let's face it, results are results, right? So. they chase technology indefinitely. It feels good, and that's why you say “I like this fishing thing, it's cool, technology is the bomb-diggity.”
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Where is the danger…
Of Technology Risks Home Based Business then? See, you have to agree that there is a never-ending black hole for learning technology. You can buy and learn technology every hour every day, for the rest of your life, and you will if you choose this path, there is just no way around it. I personally just had to migrate this BOOM! Blog from HTTP to HTTPS because Google's SEO changes won't rank me in searches if I hadn't complied with this security change. There will always be a new article update, widget, or strategy out for you to implement. Miss one and you are out of the loop.
You've undoubtedly heard of Facebook and their love of changing algorithms, right? Well, stop believing the hype, all that is like fake news, you nor I will ever know if that is true or even if a workaround existed for changes to Facebook, unless that is, they wanted us to know.
Use common sense here, a 4 billion user company is going to share anything about its workings to a select few? Unlikely. Focus on what you can control but, I digress.
For example, there are reasons psychologically that explain what would make someone want to be on this “Facebook LIVE” thing.
That to me is more valuable than seeing a random post saying “guess what FB changed their Facebook algorithm… blah-blah.” I am not an idiot though and do recognize that there will undoubtedly be people reading this post who have paid for or are listening to technology gurus who teach algorithm stuff. Cool, I guess, but using some common sense I'll ask you a straightforward question: Wouldn't you instead prefer to study the psychology of what would increase your chances of someone watching you, reaching out to you, or following you no matter where it is?
That’s what I learned, focus on the human psychology, not the Facebook algorithm.
The Danger Of…
Technology Risks Home Based Business is that you would someday say: “You know what? I’m just going to embrace this techy thing, and really focus on my email list to get that going 'cause, the money is in the list you know,'”. Then while figuring that you say “My website is going to be the bomb too, oh and my blog, yeah gotta get that going as well.” But, you forget that for any business to succeed it needs money.
In your new side gig money comes from prospecting, and developing other prospectors. Saying “You'll get back to prospecting after a while, that you'll break for now to do technology,” is a death sentence to your side gig.
Fast forward to (3) Three years from now, you're still working on technology, don’t have all the stuff configured precisely right. You know the support guy/gal's name by heart, they are on speed dial #3. You haven’t prospected anybody, and you're not making any money.
This, my friend, is the danger zone. And, why I wrote Technology Risks Home Based Business
I know there are those that still want to dive into funnels, so I'm going to give you two of the most straightforward systems I have used over the last five(5) years. One is called Funnelizer which is part of full service “YOU” branding system. It was built from the ground up with nothing in mind but the home-based business entrepreneur who wants to succeed as fast as possible. A real one-stop shop for branding.
The other is my man Russell Brunson’s ClickFunnels which is also robust and simpler method for ONLY funnels.
If any of this has made sense to you and you want to read up on a few more resources
Listen, I’m a big fan of technology, always have been. I even have a Masters in Information Technology from a coveted University, but I get it, even when you’re doing that, you still have to prospect.
GOLDEN RULE: YOU STILL HAVE TO PROSPECT, BOOM!
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